A carefully curated assortment of easy-to-use, low-commitment solutions designed to introduce a new generation of Target Beauty Studio guests to premium at-home hair color. 

MINNEAPOLIS, Sept. 16, 2026 /PRNewswire/ — dpHUE, the premium at home hair color brand founded by Donna Pohlad, today announced its launch in Target Beauty Studio, Target’s new prestige beauty destination available in more than 600 stores nationwide and on Target.com.

The launch represents an important milestone in dpHUE’s growth strategy, expanding the brand’s reach to a new generation of beauty consumers seeking premium, salon-quality hair color solutions.

Rather than launching its full portfolio, dpHUE intentionally selected three of its hero franchises—Camo+, Gloss+, and Glossy Glaze—to introduce Target Beauty Studio guests to the brand through products that are easy to use, require little commitment, and deliver immediate visible results. Together, they represent an accessible entry point into premium hair color maintenance while addressing some of consumers’ most common needs: covering grays, refreshing colorand restoring salon-quality shine.

dpHUE at Target Beauty Studio

At launch, Target guests will be able to shop dpHUE’s assortment, including:

• Gloss+ – $22 | 3oz
• Glossy Glaze – $29 | 4oz
• Camo+ – $29 | 0.49oz

“Target Beauty Studio gives us an incredible opportunity to introduce dpHUE to a new generation of consumers who are looking for premium beauty solutions in a place they already love to shop,” said Donna Pohlad, Founder of dpHUE.

“We deliberately selected products that are incredibly easy to use, require little commitment, and deliver visible results from the very first application. Whether you’re covering a few grays, refreshing your color or adding incredible shine, these products are designed to make premium hair color maintenance accessible and confidence-boosting for everyone.”

The launch also reflects dpHUE’s broader strategy to expand awareness of the premium hair color maintenance category under the leadership of Chief Brand Officer and strategic investor Bethenny Frankel, whose focus is helping more consumers discover salon-quality results at home through trusted education and authentic storytelling.

About Target Beauty Studio
Target Beauty Studio is a prestige beauty destination that combines Target’s merchandising authority and elevated shopping experience, making it easier for guests to discover and shop what’s new, now and next in beauty. The reimagined experience brings together an expertly curated assortment of 90 prestige, emerging and global beauty brands and more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body, and nails.

Designed to blend inspiration, expertise and convenience, Target Beauty Studio features specialty-level presentation, dedicated Beauty Advisors, Target Circle offers and rotating product spotlights for a discovery-led experience both in-store and online.

Together with Target’s core beauty assortment, Target Beauty Studio creates a one-stop beauty destination for every routine, from everyday skincare and beauty essentials to prestige favorites and the latest beauty finds.

About dpHUE
dpHUE is a leading premium hair color and care brand dedicated to helping consumers achieve, maintain, and extend salon-quality hair color at home. Founded by entrepreneur Donna Pohlad, the brand has pioneered the hair color maintenance category through award-winning innovations including GLOSS+, Glossy Glaze, Root Touch-Up Kit, Color Dream, Camo+, and its iconic Apple Cider Vinegar collection. Available through leading prestige retailers and digital platforms, dpHUE continues to redefine how consumers care for their hair color between salon visits while helping them look and feel their most confident.

For more information, visit dphue.com.

Media Contact:
dphue@wearefoundation.co 

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SOURCE dpHUE