The biggest name in techno is joining the TUDOR family. Known for her distinct dark and minimal style, Charlotte de Witte has made history as the first female techno artist to close the main stage at Tomorrowland, a high point on the festival calendar. And it doesn’t stop there—she runs her own labels KNTXT and Epoque. In short, Charlotte de Witte is “Born to Dare”.

NEW YORK, Oct. 16, 2026 /PRNewswire/ — What does it take to be crowned DJ Mag’s World’s Number 1 Techno DJ for seven consecutive years? Charlotte de Witte knows. It’s unwavering authenticity and audacity. Calling her a DJ, producer, or label boss doesn’t even scratch the surface—she’s a trailblazer, tearing down the old blueprint of techno and rebuilding it in her own image. When it comes to the sort of daringness that TUDOR embodies, Charlotte is right there.

Charlotte de Witte didn’t just make techno history—she smashed through it. Beyond her historic Tomorrowland performance, she kept breaking down barriers: first female headliner in Detroit Movement Festival’s 23-year run, the first techno DJ to storm Ultra Music Festival’s main stage in Miami, and those are just a few of her achievements. Her defiant attitude and distinct sounds have landed her on some of the biggest stages on Earth—Coachella, Lollapalooza, even the Las Vegas Sphere. For Charlotte, who started her career under the alias Raving George to break gender barriers in the techno scene, there are no limits.

Performing techno music isn’t about keeping time, even though you’ll catch Charlotte on stage with a TUDOR on. It’s about marking moments. And playing by your own rules.

Welcome to the TUDOR family, Charlotte.

TUDOR IS “BORN TO DARE”

In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who did everything he ever achieved in his very own daring terms. He manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. Finally, it is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations become essential benchmarks. That TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life, including Charlotte De Witt.

ABOUT TUDOR

TUDOR is an award-winning, century-young, Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point. Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926 and TUDOR Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.

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