The pioneering Korean skincare brand joins forces with the rising global star to celebrate its iconic Premium BB Cream and a new era of skin-first beauty. 

NEW YORK, Oct. 30, 2026 /PRNewswire/ — Dr.Jart+, the innovative Korean skincare brand known for bringing science and art together to create high-performance skincare with a playful twist, announces musical artist, Yoonchae of KATSEYE, as its newest brand partner and the face of its latest Premium BB™ Cream campaign.  

Founded in Seoul in 2005, Dr.Jart+ has spent more than two decades challenging skincare conventions, combining advanced derm-inspired innovation with unexpected creativity to deliver breakthrough formulas that address real skin concerns. The partnership with Yoonchae marks the next chapter in that mission, bringing together the brand’s Korean skincare heritage and the rising star’s fresh perspective on beauty, individuality and self-expression.  

“Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture. We love collaborating with Korean artists to share our Korean roots with fans around the world.” Ye Jin Kim, VP/ Global Brand Lead 

At the heart of the partnership is Premium BB™ SPF 30, the iconic Korean skincare-makeup hybrid that introduced BB cream to the U.S. and redefined the complexion category in the early 2000s. Newly reformulated with 2% Niacinamide and Glycerin, Premium BB™ now moisturizes, strengthens skin’s  barrier, protects with SPF and delivers all-day coverage with a natural glass skin finish.  

Long before skincare-infused makeup became a beauty staple, Dr.Jart+ pioneered this multitasking approach, and the campaign brings that all-in-one spirit to life through the busy schedule of a pop star. Featuring Yoonchae and her go-to Premium BB™, the digital-first campaign gives fans an inside look with never-before-seen UGC, behind-the-scenes moments and a documentary-style video. 

With a shared Korean heritage and a forward-thinking approach to beauty, Yoonchae brings a new perspective to Dr.Jart+’s philosophy of combining science-backed skincare with self-expression. As a rising global talent whose influence extends across music, fashion and beauty, she represents a new generation embracing individuality and a skin-first approach to makeup. 

“I’ve always believed that taking care of my skin is a way of taking care of myself,” says Yoonchae. “No matter how busy my schedule gets, I love having a simple routine that makes me feel confident and comfortable in my own skin. Dr.Jart+ has always felt fun and innovative to me.” 

Dr.Jart+ Premium BB Cream is available in eight flexible shades for a range of skin tones for $49 USD / 40ml at drjart.com, Amazon, TikTok Shop and Sephora.com.

About Dr.Jart+
Dr.Jart+ is a Korean skin barrier expert inspired by Korean dermatologists. Using powerful ingredients and breakthrough science we formulate solutions for your skin barrier needs, including pre-and post-procedure care, delivering instant results for visibly healthy skin. Dermatologist tested. Always suitable for sensitive skin. Backed by over 20 years of expertise. Dr.Jart+ is a fusion of SCIENCE + ART, founded in Seoul in 2005 when a visionary architect and a Korean dermatologist joined forces to create efficacious skincare with the power to enrich lives through art. 

www.drjart.com
Instagram: @drjart
TikTok: @drjart.us

CONTACT: drjart@purplepr.com

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SOURCE Dr.Jart+