November 11, 2026 – PRESSADVANTAGE –
The international news organisation centralises a fragmented ad stack across geographies and partners while protecting premium direct campaigns and reader experience
Euronews has reduced the time its team spends on advertising operations by 50% and now delivers ads three times faster following the implementation of Opti Digital’s Ad Manager Hub, according to a case study published by the AdTech company. The international news organisation selected the platform to bring a fragmented advertising set-up under centralised management while protecting its premium direct campaigns and the reading experience across its properties.
The collaboration began in March 2025 following a competitive request-for-proposals process. Euronews operates across multiple geographies, technical partners and premium direct campaigns, and needed to grow advertising revenue and improve page performance without allowing monetisation complexity to slow its digital properties or compromise how advertising appeared alongside its journalism.
“Euronews demonstrates how a more streamlined ad stack can create value across both performance and operations,” said Magali Quentel-Reme, CEO of Opti Digital. “By combining faster ad delivery, greater operational efficiency and stronger monetisation capabilities, we help publisher teams spend more time focusing on strategy and growth while maintaining control over the advertising experience.”
Opti Digital deployed Ad Manager Hub as the foundation for the project. The platform operates alongside Google Ad Manager, combining a lightweight header bidding wrapper with controls for ad layouts, delivery and testing. Header bidding allows multiple demand partners to compete for inventory simultaneously, and the wrapper coordinates those connections within the publisher’s existing set-up.
For Euronews, the implementation combined client-side and server-side header bidding with dynamic ad insertion, lazy loading and in-view ad refresh, giving the team control over where an ad appears, when it loads and whether it refreshes while visible. The deployment also added support for high-impact formats including siderails, rewarded ads and sticky ads.
Faster delivery was the central result. Ads now load three times faster than in Euronews’ previous set-up, a gain Opti Digital attributes to its lightweight infrastructure and server-side auction expertise. The improvement carried through to viewability, click-through rates and CPMs, and lighter ad delivery supports the publisher’s Core Web Vitals and SEO performance alongside revenue.
Direct campaigns benefited as well. Euronews needed to protect its premium commercial relationships while growing programmatic revenue, and Ad Manager Hub’s delivery and visibility improvements applied across both, extending the project’s impact beyond programmatic optimisation alone.
Unified reporting gave the publisher a clearer view of the results. Euronews now tracks ad density, revenue per page view, ad revenue per article and revenue by traffic source in one place, allowing the team to read monetisation alongside audience activity and identify which content drives both.
Beyond the Euronews deployment, Ad Manager Hub offers no-code activation, an A/B testing framework and support for web, AMP and in-app environments. Its reporting covers page revenue, auction diagnostics and website performance monitoring, so publisher teams can compare configurations and measure the effect of each change before rolling it out. Opti Digital pairs the platform with specialist support for migration and ongoing ad operations.
The full Euronews case study is available on Opti Digital’s website alongside the company’s other publisher case studies.
Opti Digital is a leading AdTech company specialising in digital media monetisation. Through its AI-powered monetisation platform, fast wrapper, proprietary demand and advanced analytics, Opti Digital helps publishers maximise advertising revenue while improving user experience, web performance and operational efficiency.
More than 10,000 websites and apps worldwide, including leading publishers such as Euronews, Ziff Davis, Forbes, Gizmodo, Webedia, Valnet and 1XL, rely on Opti Digital to drive measurable results and long-term growth.
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For more information about Opti Digital, contact the company here:
Opti Digital
Sara Bigovic
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sara@optidigital.com
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